Abstract:

First, this paper analyzes the outstanding problems existing in the development of E-commerce in China. E-commerce development is good in China. However, the identification mechanism of the market management subject and business license has not been formed. The government lack of supervision and credibility in the network market. Network market management behavior is not standardized. The legitimate rights and interests of consumers can not be guaranteed. The development of E-commerce is restricted. Second, this paper briefly introduces the characteristics of the development of the online trust system in China. The network trust system of China is based on the digital certificate issued by the third party authentication mechanism. Through the digital certificate and the electronic authentication service provided by the third party authentication mechanism, the electronic commerce environment and business application of the network which is safety and honesty is constructed. At last, it proposes network trust system suitable to national conditions. Provide the public trust service based on electronic license. Provide the notary service based on digital certificate. A network trust system of public trust and notarization is constructed. The electronic business license and the electronic business license system are designed and explained. The combination of electronic business license and digital certificate is put forward.

Key words: E-commerce, network trust system, electronic certification, digital certificate, trust service