Abstract:

With online media becoming a participation platform for public affairs, the demand of quantitative evaluation for public opinion influence is increasing. By analyzing those factors of network public opinion influence, we identify a series of information sources for public opinion influence evaluation and proposed an index system for quantitative evaluation for Internet public opinion influence. Based on this, we propose a quantum calculation method corresponds to the index system. The experimental results on selected events shows that the proposed index system and quantum calculation method can achieve good quantitative evaluation effect, and can be used for Internet public opinion monitoring work under the current network situation.

Key words: Internet public opinion, influence degree, quantitative evaluation, index system