信息网络安全 ›› 2015, Vol. 15 ›› Issue (9): 196-200.doi: 10.3969/j.issn.1671-1122.2015.09.044

• 入选论文 • 上一篇    下一篇

网络舆情影响程度定量评价指标体系及其量化计算方法

李逸群1(), 严岭1, 李军锋2   

  1. 1.北京市公安局网络安全保卫总队,北京 100055
    2.中国科学院自动化所复杂系统管理与控制国家重点实验室,北京100190
  • 收稿日期:2015-07-15 出版日期:2015-09-01 发布日期:2015-11-13
  • 作者简介:

    作者简介: 李逸群(1984-),男,江苏,硕士,主要研究方向:网络舆情监测技术;严岭(1973-),女,江苏,工程师,硕士,主要研究方向:网络舆情监测技术;李军锋(1990-),男,河南,助理工程师,硕士,主要研究方向:社会计算。

A Quantitative Evaluation System and Calculation Method for Internet Public Opinion Influence

Yi-qun LI1, Ling YAN1, Jun-feng LI2   

  1. 1. Police Corps of Cyber Security of Beijing Public Security Bureau, Beijing 100055, China
    2. Laboratory of Complex Systems and Intelligence Science, Institute of Automation, Chinese Academy of Sciences, Beijing 100190, China
  • Received:2015-07-15 Online:2015-09-01 Published:2015-11-13

摘要:

随着网络媒体逐步成为群众参与公共事务的平台,针对网络舆情对公共社会影响程度的定量评价的需求日益增加。文章通过分析网络舆情对社会影响程度的因素,指出了可用于网络舆情影响程度评价的网络舆情信息源,并提出了用于网络舆情影响程度定量评价的指标体系,以及基于该指标体系的网络舆情影响程度量化计算方法。通过在选定的事件上的实验结果可知,文章提出的网络舆情影响程度定量评价的指标体系以及量化计算方法具有良好的定量评价效果,能够用于当前网络媒体形势下的网络舆情监测工作。

关键词: 网络舆情, 影响程度, 定量评价, 指标体系

Abstract:

With online media becoming a participation platform for public affairs, the demand of quantitative evaluation for public opinion influence is increasing. By analyzing those factors of network public opinion influence, we identify a series of information sources for public opinion influence evaluation and proposed an index system for quantitative evaluation for Internet public opinion influence. Based on this, we propose a quantum calculation method corresponds to the index system. The experimental results on selected events shows that the proposed index system and quantum calculation method can achieve good quantitative evaluation effect, and can be used for Internet public opinion monitoring work under the current network situation.

Key words: Internet public opinion, influence degree, quantitative evaluation, index system

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